ShopSavvy, a mobile app that allows consumers to compare prices, compiled sales information on jewelry from Bloomingdales, Dillard’s, J.C. Penney’s, Kohl’s, Macy’s, and Nordstrom’s to see what stores offer the best discounts for different categories of jewelry.
Key findings:
- Macy’s offers the biggest discounts on jewelry in all three pricing categories, but the least amount of items on sale – Under $100, $101 to $499 and over $500.
- Kohl’s has the biggest discounts in three of five categories of jewelry.
- Kohl’s has the most items on sale, 25,107, now through Valentine’s Day.
Out of the six retailers analyzed, only J.C. Penney’s, Kohl’s, and Macy’s actually have Valentine’s Day sales across five different jewelry categories. Bloomingdales, Dillard’s, and Nordstrom’s haven’t added new sale items specificallyfor Valentine’s Day. Those with the largest discount are in green.
Kohl’s average discount by category: 29.4 percent
- Rings: 18 percent average discount.
- Bracelets: 32 percent average discount.
- Necklaces: 36 percent average discount.
- Earrings: 42 percent average discount.
- Watches: 19 percent average discount.
Macy’s average discount by category: 28.6 percent
- Rings: 43 percent average discount.
- Bracelets: 33 percent average discount.
- Necklaces: 16.5 percent average discount.
- Earrings: 41.5 percent average discount.
- Watches: 9 percent average discount.
J.C. Penney’s average discount for jewelry: 23 percent
- Rings: 24 percent average discount.
- Bracelets: 34 percent average discount.
- Necklaces: 30 percent average discount.
- Earrings: 30.5 percent average discount.
- Watches: 13.3 percent average discount.
ShopSavvy also categorized all jewelry by price to see which retailers have the biggest Valentine’s discounts on lower cost items, under $100; midrange, $101 to $499; and fine jewelry, more than $500. While Macy’s has the largest discounts on all jewelry items, Kohl’s offers the most items on sale.
Macy’s average discount by price:
- Under $100: 251 items with an average discount of 40 percent.
- $101 to $499: 161 items with an average discount of 35 percent.
- More than $500: 76 items with an average discount of 47 percent.
Kohl’s average discount by price:
- Under $100: 15,937 items with an average discount of 37 percent.
- $101 to $499: 5,814 items with an average discount of 29 percent.
- More than $500: 1,965 items with an average discount of 29 percent.
J.C. Penney’s average discount by price:
- Under $100: 8,379 items with an average discount of 27 percent.
- $101 to $499: 4,149 items with an average discount of 30 percent.
- More than $500: 992 items with an average discount of 28 percent.
