Homeaglow, home cleaning platform, and its two founders have agreed to a settlement with the Washington State Attorney General’s Office, which requires them to stop the deceptive practices uncovered by investigators.
Homeaglow, which also does business as Dazzling Cleaning, had been enticing consumers with a $19 cleaning fee, but that deal roped Washington consumers into hundreds of dollars in costs due to their predatory membership program featuring a very high cancellation fee, according to the investigation.
Under the agreement, Homeaglow and its owners are required to be honest and transparent about their introductory offers, the terms of their membership, and their customer reviews. As part of the settlement, any Washington resident who is a Homeaglow ForeverClean member can cancel their membership at no charge even if they’re still in the first six months of the membership.
Those consumers can cancel by clicking here or by emailing the company at NoticeofSettlement@wa-settlement-homeaglow.com and entering “Cancel ForeverClean” in the subject line. If any Washington consumers have difficulty cancelling, they should contact the Attorney General’s Office by filing a complaint here.
“It’s not a legitimate business practice to deceive people into a membership program they didn’t know they were joining and have to pay hundreds of dollars to cancel – it’s a scam,” Washington State Attorney General Nick Brown said in a statement. “This agreement helps people who were harmed by this company and also ensures the owners of Homeaglow won’t be able to replicate the same dubious practices in the future.”
Homeaglow is a platform that matches home cleaners with interested customers. They entice customers by offering a first cleaning at a low price. However, when customers signed up for the first cleaning, they were also signing up for a $59 per month membership program that buys the customers nothing except the opportunity to sign up for future cleanings. Customers had to continue paying for this program for six months or pay hundreds of dollars in cancellation fees.
Homeaglow didn’t disclose the terms of this program clearly during the signup process, according to the settlement. Instead, they filled their site with a countdown clock and an indicator showing how many “vouchers” for low-cost cleanings remained in the customer’s area. Both of these tools were designed to create a sense of urgency in customers and are completely fake.
One Washington customer signed up for a $79 cleaning on Homeaglow. After that cleaning, she was automatically enrolled in the membership program and charged a monthly fee, which didn’t purchase her any additional cleanings. When she realized she was being charged, she canceled the membership and was charged a cancellation fee of $358.50. The customer paid Homeaglow a total of $600.75 for a single cleaning advertised at $79.
“I was upset and felt completely scammed,” the consumer said. “I am a single parent with four children. I was not aware of the membership commitment when I purchased the cleaning. Nothing during the purchase process clearly indicated this was a subscription program or that there were fees to cancel. I would never knowingly sign up for something like this with my limited budget.”
Homeaglow also deceived customers about its reviews, Brown said. Homeaglow had advertised a 5-star rating based on 6,406 reviews from TrustPilot, a third-party review website. However, Homeaglow has a 1.3-star rating on TrustPilot, according to the attorney general’s investigation.
TrustPilot sent a cease-and-desist letter to Homeaglow in 2025 accusing them of fabricating reviews and removed 4,000 apparently fake reviews from their platform. The Better Business Bureau has received more than 3,300 complaints about Homeaglow in the past three years.
The settlement requires Homeaglow and its two Texas-based owners to reform their practices.
