Gift cards are supposed to make gift-giving easier, reducing worry about what the recipient would like and what items he or she may already have. However, gift cards vary, which could explain why nearly $1 billion in gift cards was unused in 2015, despite gift cards being the most popular type of present for 12 years.
WalletHub, a personal finance website, compared the 50 most popular gift cards on several categories: how popular the cards are; how much of a discount you can buy them for; how much you can sell them for; and how much people like the retailer. Here are the top choices:
| Best gift cards – WalletHub Score |
| 1. Disney Gift Card, 75 points |
| 2. iTunes Gift Card, 70 points |
| 3. Visa Gift Card, 65 points |
| 4. Target Gift Card, 65 points |
| 5. Sephora Gift Card, 60 points |
| Biggest buyer discount |
| 1. Visa Gift Card, 28.71 percent discount |
| 2. Disney Gift Card, 18.97 percent discount |
| 3. H&M Gift Card, 18.02 percent discount |
| 4. Cabela’s Gift Card, 13.62 percent discount |
| 5. Texas Roadhouse Gift Card, 12.7 percent discount |
| Most popular gift cards |
| 1. Amazon Gift Card |
| 2. Visa Gift Card |
| 3. Walmart Gift Card |
| 4. American Express Gift Card |
| 5. iTunes Gift Card |
| Highest resale value – $100 gift card |
| 1. Walmart Gift Card, $87.43 value |
| 2. Best Buy Gift Card, $86.91 value |
| 3. Netflix Gift Card, $84.45 value |
| 4. Costco Gift Card, $84.17 value |
| 5. Apple Store Gift Card, $83.79 value |
See Wallet Hub’s “2018’s Best Gift Cards” report for more information.
Other findings from the report:
- Gift cards for Dunkin Donuts, $55.30, and H&M, $61.38, have the lowest resale value.
- The year’s least discounted gift cards belong to eBay, 0.78 percent, and Amazon, 1.60 percent.
- Red Lobster gift cards have seen the biggest increase in popularity in the past year.
- Costco gift cards have seen the biggest drop in popularity.
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