Drug representatives have one mission: to convince your doctor to prescribe their overpriced, brand-name medications instead of more cost-effective generic drugs, according to the Web site Mr. Med Saver, a site that offers information to consumers to help them save money on prescription drugs.
One of the greatest weapons that female representatives have is their sexuality, says the Jacob Milbradt, PharmD, founder and president of Mr. Med Saver. Sex sells, Milbradt says in his article, adding “You’ll never meet an ugly drug rep.”
It’s actually been documented that big pharma heavily recruits college cheerleaders to be drug reps. See the article "Gimme an Rx! Cheerleaders Pep Up Drug Sales" on The New York Times Web site.
So be an alert, aware boomer consumer. Take the time to learn about all of your medications, what they’re for and what the side effects may be.
Be in charge of your health care. Don’t give up your power to your doctors and other health care providers. Do research to learn about your health problems and make decisions in cooperation health care providers. Don’t let them dictate all your health care needs if you don’t understand the reasons for the treatments.
well they need to fix it
Yes, this is a problem that Big Pharma needs to address. Using sex to sell prescription drugs isn’t professional and doesn’t inspire consumers about the motives of the drug industry; it is among many other problems that Big Pharma has with its sales practices.
Rita