With the recession upon us and financial institutions experiencing unprecedented challenges, most baby boomers are cutting back on expenditures for the holidays.
However, baby boomer women are taking the cuts more deeply when it comes to their own personal spending.
Specialty retailers who target baby boomer women are seeing sales plunge as the female consumer reduces spending for herself so more money will be available to meet family needs, according to the article “Baby Boomer Women Sacrificing Selves This Retail Season” on Huliq News.
For example, the article reported these stores that focus on baby boomer women are incurring significant losses:
- Chico’s FAS, a chain of clothing stores.
- Talbots, a retailer that carries career-oriented clothing.
Chico's believes the economy will rebound, and when it does, they'll be there to service their lost baby boomer market, the article reports.
What a comprehensive post. Thanks for sharing your expertise. I will be back often.
Hi Rosie,
Thanks for your comment and letting me know you like The Survive and Thrive Boomer Guide.
It’s so great to be able to blog about consumer information and issues daily.
Rita