Consumers love free food, and Costco offers lots of free samples to its customers.
But be careful when you taste the free goodies. The samples may make you feel obligated to buy, lead you to buy something similar, or cause you to buy because others are around, according to The Atlantic article “The Psychology Behind Costco’s Free Samples.”
The author of the article, Joe Pinsker, said it’s all about creating a distinct “Costco” atmosphere.
