Following Thanksgiving celebrations, millions of consumers will flock to American stores looking for big savings.
This year, the National Retail Federation predicts total retail sales for the holiday season will reach $630.5 billion, an increase of 3.7 percent from nearly $608 billion in 2014.
To help consumers with their shopping on Black Friday, WalletHub surveyed 8,000 deals from 30 of the biggest U.S. retailers’ 2015 Black Friday ad scans. It calculated the average discount that each retailer plans to offer.
Here are the results from the survey:
Main Findings
|
Retailer |
Average % Discount by Retailer |
|
JCPenney |
68.0% |
|
Kohl's |
66.7% |
|
Stage |
63.9% |
|
Groupon |
63.7% |
|
Belk |
59.5% |
|
Macy's |
56.0% |
|
Kmart |
50.1% |
|
Panasonic |
47.0% |
|
Fred Meyer |
45.3% |
|
Office Depot and OfficeMax |
42.8% |
|
Sears |
41.7% |
|
Meijer |
39.1% |
|
Hhgregg |
38.5% |
|
CVS Pharmacy |
37.8% |
|
Target |
37.3% |
|
Modell's |
35.5% |
|
Dell Home |
35.3% |
|
Staples |
34.4% |
|
Ace Hardware |
34.2% |
|
Best Buy |
33.5% |
|
Home Depot |
31.4% |
|
BJ's |
30.6% |
|
Wal-Mart |
30.1% |
|
GameStop |
29.2% |
|
Toys R Us |
28.9% |
|
Walgreens |
28.7% |
|
Big Lots |
27.1% |
|
Amazon |
25.8% |
|
Sam's Club |
24.9% |
|
Costco |
19.5% |
|
All Retailers |
40.2% |
Thanks for the advice. I might make it to Macy’s this week, and maybe Costco, too. Remember, Costco may not have the discounts, but it offers better prices to start with.